Describes whether the organization entered a new market during the reporting period.
Organizations should footnote all assumptions used, including source(s) of data.
This metric is intended to capture whether the organization has expanded its operations into a new market during the reporting period, potentially measuring the organization’s contribution to competition in that new market.
“Market” refers to a relevant business area (for example, food processing), as well as a country, sector, product, and targeted stakeholders, the details of which organizations should footnote. “Entry” is relative only to the organization’s own operations and is denoted by the establishment of business and commencement of sales.
This metric should not be confused with Market Share Increased (OI4211), which applies to organizations that expanded their own market share in an existing market. Only one of these two indicators can apply to an organization at any one time for the same market.
International Finance Institutions (IFIs) often use this metric as part of their analysis of private sector development.
Metrics identified as "cross-category" are those that are relevant to any IRIS+ Impact Category or Impact Theme (i.e., these metrics are not specific to any particular industry/category or theme).
June 2022 - IRIS v5.3 Released (current version)
Immaterial change. Minor revision to usage guidance for clarity.
January 2020 - IRIS v5.1 Released
New metric. New Market Entered (OI3441) developed through partnership with HIPSO.
IRIS Metrics Work Better in Sets
To use IRIS metrics—and the resulting data—to understand impact performance, IRIS metrics should be used and analyzed in generally accepted sets and according to well-defined objectives. IRIS+ gives you access to generally accepted Core Metrics Sets aligned to common Impact Themes and Sustainable Development Goals (SDGs).