Describes whether the organization entered a new market during the reporting period.
New Market Entered (OI3441)
- Reporting Format Yes/No
- Metric Type Metric
- Metric Level Organization
- IRIS Metric Citation IRIS, 2021. New Market Entered (OI3441). v5.2.
Footnote
Organizations should footnote all assumptions used, including source(s) of data.
Usage Guidance
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This metric is intended to capture whether the organization has expanded its operations into a new market during the reporting period, potentially measuring the organization’s contribution to competition in that new market.
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“Market” refers to a relevant business area (for example, food processing), as well as a country, sector, product, and targeted stakeholders, the details of which organizations should footnote. “Entry” is relative only to the organization’s own operations and is denoted by the establishment of business and commencement of sales.
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This metric should not be confused with Market Share Increased (OI4211), which applies to organizations that expanded their own market share in an existing market. Only one of these two indicators can apply to an organization at any one time for the same market.
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International Finance Institutions (IFIs) often use this metric as part of their analysis of private sector development.
Impact Categories & Themes
Cross Category
Metrics identified as "cross-category" are those that are relevant to any IRIS+ Impact Category or Impact Theme (i.e., these metrics are not specific to any particular industry/category or theme).
SDG Goals & Targets
No Poverty
- SDG Target 1.5
- SDG Target 1.4
Zero Hunger
- SDG Target 2.1
- SDG Target 2.2
- SDG Target 2.3
- SDG Target 2.4
Good Health and Well-being
- SDG Target 3.1
- SDG Target 3.2
- SDG Target 3.3
- SDG Target 3.4
- SDG Target 3.5
- SDG Target 3.7
- SDG Target 3.8
- SDG Target 3.9
- SDG Target 3.c
Quality Education
- SDG Target 4.1
- SDG Target 4.2
- SDG Target 4.3
- SDG Target 4.4
- SDG Target 4.5
- SDG Target 4.a
Gender Equality
- SDG Target 5.1
- SDG Target 5.2
- SDG Target 5.5
- SDG Target 5.6
Clean Water and Sanitation
- SDG Target 6.1
- SDG Target 6.2
- SDG Target 6.4
Affordable and Clean Energy
- SDG Target 7.1
Decent Work and Economic Growth
- SDG Target 8.1
- SDG Target 8.2
- SDG Target 8.3
- SDG Target 8.5
- SDG Target 8.6
- SDG Target 8.8
- SDG Target 8.10
Industry, Innovation and Infrastructure
- SDG Target 9.1
- SDG Target 9.3
Reduced Inequality
- SDG Target 10.1
- SDG Target 10.2
- SDG Target 10.3
Sustainable Cities and Communities
- SDG Target 11.1
- SDG Target 11.2
- SDG Target 11.3
- SDG Target 11.5
- SDG Target 11.6
Responsible Consumption and Production
- SDG Target 12.3
- SDG Target 12.4
Climate Action
- SDG Target 13.1
Metric History
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June 2022 - IRIS v5.3 Released (current version)
Immaterial change. Minor revision to usage guidance for clarity.
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January 2020 - IRIS v5.1 Released
New metric. New Market Entered (OI3441) developed through partnership with HIPSO.