Describes whether the organization expanded operations and increased market share during the reporting period in a concentrated market in which the organization was not a dominant player.
Market Share Increased (OI4211)
- Reporting Format Yes/No
- Metric Type Metric
- Metric Level Organization
- IRIS Metric Citation IRIS, 2021. Market Share Increased (OI4211). v5.2.
Footnote
Organizations should footnote all assumptions used, including source(s) of data.
Usage Guidance
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This metric is intended to capture whether the organization expanded its operations to cover a greater share of a market in which it was previously active, potentially measuring the organization’s contribution to competition in that existing market.
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This metric should not be confused with New Market Entered (OI3441), which applies to organizations that have just entered the relevant market. Only one of these two indicators can apply to an organization at any one time for the same market.
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The organization should define and footnote “Dominant” and “Concentrated” based on the context in which it operates. For example, in some markets, a dominant firm may have over 50% market share while, in another, a firm may be dominant with just 20% share. Market concentration is determined by the number of firms in a market and their respective shares of the relevant market. Hence, a “concentrated” market typically features fewer firms with larger market shares, with or without a dominant player.
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International Finance Institutions (IFIs) often use this metric as part of their analysis of private sector development.
Impact Categories & Themes
Cross Category
Metrics identified as "cross-category" are those that are relevant to any IRIS+ Impact Category or Impact Theme (i.e., these metrics are not specific to any particular industry/category or theme).
SDG Goals & Targets
No Poverty
- SDG Target 1.5
- SDG Target 1.4
Zero Hunger
- SDG Target 2.1
- SDG Target 2.2
- SDG Target 2.3
- SDG Target 2.4
Good Health and Well-being
- SDG Target 3.1
- SDG Target 3.2
- SDG Target 3.3
- SDG Target 3.4
- SDG Target 3.5
- SDG Target 3.7
- SDG Target 3.8
- SDG Target 3.9
- SDG Target 3.c
Quality Education
- SDG Target 4.1
- SDG Target 4.2
- SDG Target 4.3
- SDG Target 4.4
- SDG Target 4.5
- SDG Target 4.a
Gender Equality
- SDG Target 5.1
- SDG Target 5.2
- SDG Target 5.5
- SDG Target 5.6
Clean Water and Sanitation
- SDG Target 6.1
- SDG Target 6.2
- SDG Target 6.4
Affordable and Clean Energy
- SDG Target 7.1
Decent Work and Economic Growth
- SDG Target 8.1
- SDG Target 8.2
- SDG Target 8.3
- SDG Target 8.5
- SDG Target 8.6
- SDG Target 8.8
- SDG Target 8.10
Industry, Innovation and Infrastructure
- SDG Target 9.1
- SDG Target 9.3
Reduced Inequality
- SDG Target 10.1
- SDG Target 10.2
- SDG Target 10.3
- SDG Target 10.c
Sustainable Cities and Communities
- SDG Target 11.1
- SDG Target 11.2
- SDG Target 11.3
- SDG Target 11.5
- SDG Target 11.6
Responsible Consumption and Production
- SDG Target 12.3
- SDG Target 12.4
Climate Action
- SDG Target 13.1
Metric History
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June 2022 - IRIS v5.3 Released (current version)
Immaterial change. Minor revision to usage guidance for clarity.
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January 2020 - IRIS v5.1 Released
New metric. Market Share Increased (OI4211) developed through partnership with HIPSO.