Target Stakeholder Spending: Connectivity (PI2111)

This metric is intended to capture target stakeholder spending to connect any digital device that allows individuals to call or message their social networks and/or access the Internet. Examples of such devices include smartphones, tablets, laptops, desktops, and personal digital assistants (PDAs). If these data are collected from target stakeholders through a survey, organizations should footnote details on the sample size and survey instrument used, as well as details on who administered the survey and who aggregated the resulting data.

In some contexts, this metric can serve as an indicator of whether the outcome being sought by an investor or organization is occurring (the WHAT dimension of impact). For more on the alignment of IRIS metrics to the five dimensions of impact, see IRIS+ and the Five Dimensions of Impact (https://iris.thegiin.org/document/iris-and-the-five-dimensions/). No single metric is sufficient to understand an impact; rather, metrics are selected as a set across all dimensions of impact. When possible, the selection of metrics to measure and describe the five dimensions should be based on best practice and evidence.